NARI
Identity for NARI (sanskrit: woman), a fictional film festival celebrating the decade’s best films by South Asian women. Showcasing films with women made by women, NARI believes putting the women behind the lens in focus.
Typeface: Poplar Std, Apercu Mono
Creative Boom ↗
AIGA Eye on Design ↗
Gateway GMD LCC Graduate Show ↗
Behance Adobe Id Feature ↗
Design by Wxmen ↗
Identity for NARI (sanskrit: woman), a fictional film festival celebrating the decade’s best films by South Asian women. Showcasing films with women made by women, NARI believes putting the women behind the lens in focus.
Typeface: Poplar Std, Apercu Mono
Creative Boom ↗
AIGA Eye on Design ↗
Gateway GMD LCC Graduate Show ↗
Behance Adobe Id Feature ↗
Design by Wxmen ↗
(IDENTITY, 2020)
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OPEN DOORS x MOHAMMED SAMAD
View here ↗
Excerpts of identity designed with Mohammed Samad for Open Doors, an initiative led by Nike Iron Man athlete, John McAvoy. The programme aims to provide opportunities for disadvantaged youth through unlocking under-utilised school facilities during the summer months and tackling issues such as inactivity, community disengagement and holiday hunger.
Designer: Mohammed Samad ↗
Design Support: Ananya Mohan
Animation: Jack Collis ↗
Nike team: Paul Kennedy, Cissy Lott-Lavigna, Joep Pingen, Sabrina Maerky, Anthony Smith, Nina Ririmasse
View here ↗
Excerpts of identity designed with Mohammed Samad for Open Doors, an initiative led by Nike Iron Man athlete, John McAvoy. The programme aims to provide opportunities for disadvantaged youth through unlocking under-utilised school facilities during the summer months and tackling issues such as inactivity, community disengagement and holiday hunger.
Designer: Mohammed Samad ↗
Design Support: Ananya Mohan
Animation: Jack Collis ↗
Nike team: Paul Kennedy, Cissy Lott-Lavigna, Joep Pingen, Sabrina Maerky, Anthony Smith, Nina Ririmasse
(IDENTITY, 2021)
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WHEN YOU BLOSSOM I BLOOM (more soon)
Design for an anthology art book of essays, artworks, and interviews exploring marginalised identities rendered visible in contemporary culture. Content by contemporary British/ UK-based women and non-binary Black & POC artists, writers, and collectives.
Project for artist, writer, editor Sarah Khan
Design for an anthology art book of essays, artworks, and interviews exploring marginalised identities rendered visible in contemporary culture. Content by contemporary British/ UK-based women and non-binary Black & POC artists, writers, and collectives.
Project for artist, writer, editor Sarah Khan
(EDITORIAL DESIGN, 2021)
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SAUDI ARABIA NATIONAL DAY x CANVA
Designing 40 unique bilingual cards for Saudi Arabia’s National Day, for Canva’s Truly Local campaign. An effort to highlight national pride through the use of traditional patterns within Saudi culture such as Qatt Asiri and Sadu.
Campaign Design Leads: Samar Maakaroun ↗, Malak Musa
Designer: Ananya Mohan
Illustrator: Maddy Teh ↗
Designing 40 unique bilingual cards for Saudi Arabia’s National Day, for Canva’s Truly Local campaign. An effort to highlight national pride through the use of traditional patterns within Saudi culture such as Qatt Asiri and Sadu.
Campaign Design Leads: Samar Maakaroun ↗, Malak Musa
Designer: Ananya Mohan
Illustrator: Maddy Teh ↗
(CARD/ TEMPLATE DESIGNS, 2021)
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ONLY CHILD
Designed over the early Covid panic period upon moving back home, ONLY CHILD is a light–hearted publication featuring a collection of experiences from only children around the world.
Typeface: Editorial New
Read full ↗
Creative Boom ↗
Gateway GMD LCC Graduate Show ↗
Designed over the early Covid panic period upon moving back home, ONLY CHILD is a light–hearted publication featuring a collection of experiences from only children around the world.
Typeface: Editorial New
Read full ↗
Creative Boom ↗
Gateway GMD LCC Graduate Show ↗
(EDITORIAL DESIGN, 2020)
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HACKNEY CHURCH x OMSE
During my time at OMSE, I was grateful to contribute to developing some applications for the sub brands of Hackney Church “cathedral of creativity” re-branding under James Kape, Ed Hatfield, Holly Farndell, Tom Schwaiger and more. Click to view full case study.
Illustration: Jay Cover, Joseph Melhuish
Photographer: Vicky Grout
Typeface: GINTO by Dinamo/
GT Alpina by Grilli Type
Full case study ↗
It’s Nice That ↗
Creative Review ↗
The Brand Identity ↗
During my time at OMSE, I was grateful to contribute to developing some applications for the sub brands of Hackney Church “cathedral of creativity” re-branding under James Kape, Ed Hatfield, Holly Farndell, Tom Schwaiger and more. Click to view full case study.
Illustration: Jay Cover, Joseph Melhuish
Photographer: Vicky Grout
Typeface: GINTO by Dinamo/
GT Alpina by Grilli Type
Full case study ↗
It’s Nice That ↗
Creative Review ↗
The Brand Identity ↗
(IDENTITY APPLICATIONS, 2020)
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SAMANUROOP
SAMANUROOP (समनुरूप Hindi: to conform, comply with rules, behave accordingly to socially acceptable conventions) is a custom Hindi Devanagari typeface designed as a response to the wave of rising extremist and nationalist political climate around the world.
The typeface is presented in a combination of an editorial type specimen book and a banner.
Creative Boom ↗
Gateway GMD LCC Graduate Show ↗
Behance ↗
SAMANUROOP (समनुरूप Hindi: to conform, comply with rules, behave accordingly to socially acceptable conventions) is a custom Hindi Devanagari typeface designed as a response to the wave of rising extremist and nationalist political climate around the world.
The typeface is presented in a combination of an editorial type specimen book and a banner.
Creative Boom ↗
Gateway GMD LCC Graduate Show ↗
Behance ↗
(TYPEFACE DESIGN, BOOK DESIGN, 2020)
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SAMANUROOP 2.0
SAMANUROOP is a custom Hindi Devanagari typeface designed as a response to the wave of rising extremist and nationalist political climate around the world.
Textile and Sewing Assistance: Arpita Mohan
Creative Boom ↗
Gateway GMD LCC Graduate Show ↗
Behance ↗
SAMANUROOP is a custom Hindi Devanagari typeface designed as a response to the wave of rising extremist and nationalist political climate around the world.
Textile and Sewing Assistance: Arpita Mohan
Creative Boom ↗
Gateway GMD LCC Graduate Show ↗
Behance ↗
(TYPEFACE DESIGN, TEXTILE, 2020)
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BOSCO
Giving the dreamy Atlanta-based alternative R&B singer BOSCO a graphic identity for her album BOY and single GOLD GHOST.
Typeface: ITC Garamond, GT America
Behance ↗
Giving the dreamy Atlanta-based alternative R&B singer BOSCO a graphic identity for her album BOY and single GOLD GHOST.
Typeface: ITC Garamond, GT America
Behance ↗
(IDENTITY, 2019)
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BUKAI (XIANGBU GROUP)
Redesigning identity, website, and building on other design applications for Bukai, a textile company driven to work towards creating sustainability in the apparel industry.
Typeface: Adobe Caslon Pro, Brandon Grotesque
Redesigning identity, website, and building on other design applications for Bukai, a textile company driven to work towards creating sustainability in the apparel industry.
Typeface: Adobe Caslon Pro, Brandon Grotesque
(IDENTITY, 2020)
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SAMANUROOP: VISUAL SUMMARY
Excerpts of visual research for SAMANUROOP in a publication format.
Behance ↗
Excerpts of visual research for SAMANUROOP in a publication format.
Behance ↗
(EDITORIAL DESIGN, RESEARCH, 2020)
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INDUSTRY PRACTICE: VISUAL SUMMARY
Excerpts of visual research for INDUSTRY PRACTICE + BOSCO work in a publication format.
Behance ↗
Excerpts of visual research for INDUSTRY PRACTICE + BOSCO work in a publication format.
Behance ↗
(EDITORIAL DESIGN, RESEARCH, 2019)
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STORIES, METHODS, FORM: VISUAL SUMMARY
Excerpts of visual research for a series of projects in typography, symbol design, and data visualisation in a publication format.
Typeface: Adieu, GT America
Behance ↗
Excerpts of visual research for a series of projects in typography, symbol design, and data visualisation in a publication format.
Typeface: Adieu, GT America
Behance ↗
(EDITORIAL DESIGN, RESEARCH, 2019)
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THE MANY INTERPRETATIONS OF DRAUPADI
Design for my final year dissertation explores one of the Mahabharata’s (ancient Indian mythological saga) key, most complex female characters: Draupadi. Analysing this character’s portrayal across centuries-old regional retellings, television adaptation, as well as 21st century feminist revisionist literature; it was interesting to discover how Draupadi was appropriated to fit a purpose in society at a particular time.
Wrapped in a saree-fabric to symbolise Draupadi’s pivotal disrobing in the Mahabharata, and structured as thin landscape sheets, my thesis design echoes elements from ancient Indian scriptures with a modern touch.
Design for my final year dissertation explores one of the Mahabharata’s (ancient Indian mythological saga) key, most complex female characters: Draupadi. Analysing this character’s portrayal across centuries-old regional retellings, television adaptation, as well as 21st century feminist revisionist literature; it was interesting to discover how Draupadi was appropriated to fit a purpose in society at a particular time.
Wrapped in a saree-fabric to symbolise Draupadi’s pivotal disrobing in the Mahabharata, and structured as thin landscape sheets, my thesis design echoes elements from ancient Indian scriptures with a modern touch.
(WRITING, DESIGN, 2020)
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SOUNDS OF HERNE HILL
SOUNDS OF HERNE HILL is a project mapping the sounds of Herne Hill station’s “Play Me I’m Yours” piano and its players. It explores the actions of different individuals and how they interact with the space.
The sounds of the piano players were recorded and the colours were extracted from their images to develop a colour-to-sound visual system.
SOUNDS OF HERNE HILL is a project mapping the sounds of Herne Hill station’s “Play Me I’m Yours” piano and its players. It explores the actions of different individuals and how they interact with the space.
The sounds of the piano players were recorded and the colours were extracted from their images to develop a colour-to-sound visual system.
(DATA VISUALISATION, 2018)
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MOCHIKVA
Dynamic logo design & iterations for Mochikva, a mochi (Japanese dessert) company based in Tel-Aviv, Israel. The client’s brief required a mandala for the logo, paired with a “kawai” style aesthetic.
Dynamic logo design & iterations for Mochikva, a mochi (Japanese dessert) company based in Tel-Aviv, Israel. The client’s brief required a mandala for the logo, paired with a “kawai” style aesthetic.
(IDENTITY, 2018)
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SPECIES OF SPACES
Redesigning the essay by French novelist Georges Perec into a typography based raw publication inspired by the roughness of brutalist design and type.
Typeface: Harbour, GT America
Redesigning the essay by French novelist Georges Perec into a typography based raw publication inspired by the roughness of brutalist design and type.
Typeface: Harbour, GT America
(EDITORIAL DESIGN, 2018)
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AM © 2020